The Challenge
Generate as many new sportsbook customers as possible for William Hill over the duration of the Cheltenham Horse Racing Festival.
The Method
- We approached all our gaming affiliates to identify the CPA rate they needed to divert all their Cheltenham traffic to this offer.
- We identified the affiliates proven to deliver good sportsbook player value in order not to flood William Hill with ‘one-time’ only betters.
- Converted our research into a player acquisition forecast for William Hill and negotiated the CPA amount necessary to deliver against this media plan.
The Results
In 4 days we delivered:
- 1021 new first time depositing players
- £3.12 EPC
- 25% ROI for William Hill.
TESTIMONIALS
“A professional company with great energy and the ability to get the job done, I would not hesitate to recommend M2M to anyone.”
Jonathan Elharar
William Hill
“A great company to work with, M2M is responsive and we can rely on them to produce the creative necessary to deliver new customers for my client.”
Jonathan McGee
AWIN
“Always happy to create bespoke deals in line with my business’s needs, M2M delivers results.”
Robbie Fowle
UK Credit